Budweiser crushed the competition in Super Bowl marketing this year, thanks to two ads and an unplanned shout-out from Peyton Manning worth millions of dollars. More than 80% of the social-media discussion of beer was centered on Budweiser, according to the social-media monitoring company Synthesio. Synthesio tracked more than 2.2 million mentions of the 10 most popular beer brands in the US.
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