“Social media provides the opportunity for brands to better understand and engage with their customers strategically and at their point of need. Our goal has always been to provide brands with the data to build a complete view of their customer voice, and make sure they can distribute data and insights to the right people and systems to provide, among other things, human driven customer service,” explained Leah Pope, Chief Marketing Officer of Synthesio. “In today’s world of public, in-the-moment customer service on social media, it is crucial to connect social insights with a strategic approach to customer engagement and customer service, and this integration makes this seamless, more effective and more powerful. We are very happy to provide our customers with the most robust and strategic approach by fully integrating two best in class tools.”
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