Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re generating a return-on-investment (ROI) for all of your marketing and sponsorship campaigns. Although this process may sound daunting, social listening tools can help you track your interactions across all mediums so that you’re always one step ahead of the curve.
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