Social Stats Mirror New York Primary Results (Infographic)
Voters in Tuesday’s New York primary mirrored the candidates’ social media results, for the most part, according to Synthesio and Conversocial. The social intelligence platform and the social customer...
View ArticleOptimize Campaign ROI With Predictive Social Analytics
Successful brands are taking strategic advantage of using social data and social analytics to build more insightful and customer-driven campaigns that realize business impact and social return on...
View ArticleSocial Listening Is Key, but What Should Brands Be Listening for?
“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many...
View ArticleSynthesio Introduces Instant Insights: Powerful New Social Insights Reporting...
NEW YORK, June 2, 2016 /PRNewswire/ — Today, leading global Social Media Intelligence platform and social media monitoring tool, Synthesio, announced the launch of its new reporting system, Instant...
View ArticleMeasuring social success beyond the ‘like’ (Interview)
Likes, follows and retweets can only tell you so much about a social campaign’s impact. As Leah Pope, CMO for social intelligence business Synthesio, explains to ClickZ, setting and monitoring the...
View ArticleSynthesio now analyzes emojis and emoticons in 17 languages
Today, Synthesio — the solution that helps teams listen to, analyze, and engage with consumer conversations across social and mainstream media — is announcing support for emoji and emoticon analysis in...
View ArticleSynthesio’s social platform adds emoji analysis and custom metrics for...
Marketers want to get deep insight to their social data – but the increasing use of emojis are skewing data results. Now New York based social listening platform Synthesio has introduced a way for...
View Article5 Ways to Use Social Listening to Improve Sales
Many organizations employ social listening tools to track customer sentiment across Facebook, LinkedIn, Twitter, and Instagram. While these companies are doing their due diligence to determine what...
View ArticleA Social Media Marketing Checklist
Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re...
View ArticleBenchmarking Social Data: The Key to Social Insights
Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. The post Benchmarking Social Data:...
View ArticleIndustry Insight: What Social Media’s Future Means for Business
As the established social media landscape consolidates just as new platforms enter the field, the ways in which companies monitor customer conversations and direct feedback will have to change. The...
View ArticleSmarter Marketing With a Data-Driven Technology Stack
As a social CMO, I certainly understand the pain of the everyday marketer, constantly looking to improve the relationship we have with our customers from beginning to end and prove value back to our...
View ArticleSynthesio acquires Bunkr to build interactive business reports
Synthesio is a social media monitoring and analytics platform. Big companies use Synthesio to get better at using social networks. And the company has been using Bunkr for a while for its own business...
View ArticleSynthesio Scoops Up Bunkr to Bolster Interactive Data Reports
Synthesio already packs an impressive array of interactive data visualizations and reports atop its mountain of social listening and influencer identification data. Now the enterprise social data...
View ArticleSynthesio and Octoly measure the value of influencer marketing with partnership
Micro-influencer marketing has been embraced by enterprise marketers with this partnership between Synthesio and Octoly. The post Synthesio and Octoly measure the value of influencer marketing with...
View ArticleMcDonald’s hacked: tweet calls for Obama’s return and denigrates ‘tiny hands’...
Social media analysis company Synthesio, revealed that the tweet birthed hashtags including #McDonalds, #Trump, #BoycottMcDonalds, #Hacked and #MAGA with 58% of all posts are coming from men. The post...
View ArticleBig Hack Attack: Anti-Trump Tweet Sent From McDonald’s Account
Initially, the sentiment of Twitter users was overwhelmingly negative toward McDonald’s following the tweet, but as the day progressed, it became more split. By late Thursday, the sentiment of Twitter...
View ArticleSynthesio and Octoly Measure the True Value of Influencer Marketing Programs
Synthesio, the leading global Social Intelligence platform, announced a new strategic integration today with Octoly. Octoly is a leading global platform that offers cosmetics and fashion brands access...
View ArticleSynthesio Continues Strong Momentum; Acquires Online Business Report Builder...
Synthesio, the leading global Social Intelligence and Social Listening platform, announced today that it acquired Bunkr, the first business report builder that displays any online content. Bunkr’s...
View Article#SOCIALGATHERING: WHAT DESIGNER TOPPED TWITTER DURING NYFW; WHICH SHOW DID...
Can’t keep up with what’s been going on in the social media world? Fret not. Here, a gathering of what the stars have been up to this week on social media. The post #SOCIALGATHERING: WHAT DESIGNER...
View Article